Redirect Methods

Every campaign you create can use four different types of redirect.

• Direct - when visitor clicks the campaign link, she will be redirected to the destination URL and that URL will be shown in the browser's address bar. In other words, this redirect type works like standard hyperlink.
• Masked - when visitor clicks the campaign link, she will be redirected to the destination URL, but campaign URL will keep in the browser's address bar and visitor will not see the destination URL that she was redirected to.
• Stealth - when visitor clicks the campaign link, she will be redirected to the destination URL, but no referer will be sent, so the owner of the destination URL will never know where visitor came from.
• Landing - this option allow you to create landing page instead of just a redirect link. Now you can have all your landing pages controlled from one place, with detailed statistics that allow you even see which keywords more productive.

Multiple Directories

Unlike any other link cloaking software, myPinURL allows you to create as many directories for your campaigns as you want. Now you are not limited to single directory that you set during script installation. For example, you can create directories "recommends", "details", "free" and have your links look like:

http://www.yourdomain.com/recommends/plasma_tv
http://www.yourdomain.com/details/plasma_tv
http://www.yourdomain.com/free/plasma_tv

You can even create a campaign link without directory at all. In other words, it will be in the root directory of your domain. For example:

http://www.yourdomain.com/plasma_tv
http://www.yourdomain.com/make_money.html
http://www.yourdomain.com/click-here-now.htm

Actually there will be no any directory or webpage created physically on your server. Everything is done virtually, but to your visitors it looks like you have real pages! :)

Link Categories

This is a very useful feature if you have a lot of campaigns. You can create as many categories as you need and categorize your links by any criterias you want.

For example, you create a category "AdWords Campaigns" and move all your AdWords links into that category. Now if you need to list AdWords links only, you just click on this category name (or choose it in the search box) and you will see the list of your AdWords campaigns only.

I added this feature for your convenience only, it will not affect anything outside of the myPinURL admin panel and it will not change the way your campaigns works.

Campaign Link Format

myPinURL allows you to have many different campaign link formats. I didn't hardcoded them specially to let you replace the links you already have with the new URLs generated by myPinURL. Lets take the following link as an example:

http://www.yourdomain.com/recommends/new_plasma_tv

"recommends" is a directory name - we will ignore it in this example.

"new_plasma_tv" is a campaign name (or alias) that you enter when creating the new campaign. You must enter it without dashes or underscores - use space instead. As you can see in myPinURL demo, in the "Options -> Default Settings" section you will be offered to choose default link format. There are four options that let you have your campaign links look like:

http://www.yourdomain.com/recommends/new-plasma-tv
http://www.yourdomain.com/recommends/new_plasma_tv
http://www.yourdomain.com/recommends/new-plasma-tv.html
http://www.yourdomain.com/recommends/new_plasma_tv.html

Although there is only four options, you are NOT limited to them. You can give the link to your visitors in any of the following possible formats:

http://www.yourdomain.com/recommends/new-plasma_tv
http://www.yourdomain.com/recommends/new_plasma-tv
http://www.yourdomain.com/recommends/new-plasma-tv.shtml
http://www.yourdomain.com/recommends/new-plasma_tv?somepar=anyval
http://www.yourdomain.com/recommends/new-plasma-tv.shtml?somepar=anyval
http://www.yourdomain.com/recommends/new_plasma_tv.htm
http://www.yourdomain.com/recommends/New_Plasma_TV.htm
http://www.yourdomain.com/recommends/nEw-pLaSmA-tV.htm
http://www.yourdomain.com/recommends/new_plasma-tv/
and so on...

All of the above links are the same. In other words, the only important part is having your campaign name in it. This way you will be able to replace any of your existing redirect links with URLs generated by myPinURL and start collecting detailed stats of each of them.

Total Statistics

You are able to see the total statistic for all campaigns together:

• Last 12 months - there is a graph that shows how many clicks all of your campaigns get in total for each of the last 12 months.
• Detailed per month - you are able to see the detailed statistics for any of the last 12 month. Report includes:
• Clicks by day - you can see how many clicks you get for every day of the selected month.
• Referers - you can see how many visitors were sent to you from each referring site.
• User Agents - you can see which user agents your visitors used.
• Browsers - you can see which internet browsers your visitors used.
• OS Platforms - shows which operating systems were used by your visitors.
• Detailed per day - you are able to see the detailed statistics for any day of the month. Report includes:
• Clicks by hour - you can see how many clicks you get for every hour of the selected day.
• Referers - you can see how many visitors were sent that day to you from each referring site.
• User Agents - you can see which user agents your visitors used.
• Browsers - you can see which internet browsers your visitors used.
• OS Platforms - shows which operating systems were used by your visitors.

Campaign Statistics

You are able to see the detailed statistic for each campaign:

• Last 12 months - there is a graph that shows how many clicks selected campaign get for each of the last 12 months.
• Detailed per month - you are able to see the detailed statistics for any of the last 12 month. Report includes:
• Clicks by day - you can see how many clicks you get for every day of the selected month. If you have tracking enabled then you also will see the CTR or CR of each day.
• Visits From Search Engines by CTR/CR - you can see the list of keywords and search engines that resulted in sale or any other desired action. In other words, this is action clicks from search engines.
• Referers by CTR/CR - you can see the list of websites that resulted in sale or any other desired action. In other words, this table shows how many customers (visitors that took desired action) you get from each website.
• Visits From Search Engines - you can see how many visitors were sent to you from each search engine. This table include keywords your visitor used to find you.
• Referers - you can see how many visitors were sent to you from each referring site.
• User Agents - you can see which user agents your visitors used.
• Browsers - you can see which internet browsers your visitors used.
• OS Platforms - shows which operating systems were used by your visitors.
• Detailed per day - you are able to see the detailed statistics for any day of the month. Report includes:
• Clicks by hour - you can see how many clicks you get for every hour of the selected day. If you have tracking enabled then you also will see the CTR or CR of each hour.
• Visits From Search Engines by CTR/CR - you can see the list of keywords and search engines that resulted in sale or any other desired action. In other words, this is action clicks from search engines.
• Referers by CTR/CR - you can see the list of websites that resulted in sale or any other desired action. In other words, this table shows how many customers (visitors that took desired action) you get from each website.
• Visits From Search Engines - you can see how many visitors were sent to you from each search engine. This table include keywords your visitor used to find you.
• Referers - you can see how many visitors were sent to you from each referring site.
• User Agents - you can see which user agents your visitors used.
• Browsers - you can see which internet browsers your visitors used.
• OS Platforms - shows which operating systems were used by your visitors.

Keyword Tracking

myPinURL have powerful algorithm that detects from which search engine each visitor come and which keyword he used to find your campaign link.

• myPinURL can detect all major search engines - Google, Yahoo, AOL, AllTheWeb, ASK.com, Froogle, HotBot, Lycos, MyWebSearch, MSN, Live.com, Netscape, and more. Over 250 SEs in total.
• You are able to see how many visitors each search engine send to every campaign link.
• You will see which keywords make you more sales (or other desired action).
• You can customize your landing page by adding special tags that will be replaced on the fly with keyword that visitor used to find your page. myPinURL dynamically inserts the keyword into any places of your landing page.

CTR and CR Tracking

Depending on where you place the tracking code, it will calculate CTR (click-through rate) or CR (conversion rate).

• CTR is short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site containing the ad. For example, if 20 out of 1000 people who visit a specific website, click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 2%.
• CR is short for conversion rate, the percentage of visitors who take a desired action. For example, if 20 out of 1000 people who visit a specific website order some product, then the CR of that product is 2%.

All redirect methods have ability to track CTR/CR by using special tracking link or tracking tag, depending on what you need to track. Also, there is a powerful algorithm that prevents from counting the same visitor multiple times, so you may be sure that your statistic reports will show unique visitors only.